Patron Tequila Launches Pop Up At The Museum Of Contemporary Art

Nov 07, 2019

Patrón Tequila recently announced it's partnering with the Museum of Contemporary Art Australia (MCA) to launch the Patrón Pop Up from 31st October 2019 until 16th February 2020.

Located at the front of one of Australia’s most spectacular and iconic sites on the edge of Sydney Harbour, the Patrón Pop Up at the MCA will be a bar inspired by the liquid masterpiece that is Patrón Tequila.

As the world’s leading ultra-premium 100% agave tequilas, Patrón Tequila will offer an experience brought to life through the creation of cocktails, rich in craft and story, a world inspired by the art of magical realism that is interpreted by designers, creatives and bartenders.

“Patrón Tequila represents the seamless balance between craftmanship and refinement. The Patrón Pop Up is the first of its kind in Australia and will bring to life unique experiences, transporting consumers to a journey of tequila making perfection from unaged icons such as Patrón Silver to aged expressions rested in French, Hungarian and American oak such as Patrón Reposado and Patrón Añejo.” Says Andres Valderrama, Patrón Tequila Marketing Manager, Bacardi Martini Australia.

The Patrón Pop Up at the MCA is set to be the most memorable pop-up bar of the summer with an array of exciting activations over the course of 16 weeks including a range of signature cocktails, sharable jugs, DJ sets, bottle art Sunday’s, VR experiences and more exclusive offers for tequila lovers to be announced in the coming weeks.

The partnership with the Museum of Contemporary Art Australia is a natural fit for Patrón Tequila as the brand launches its global activation, ‘The Art of Patrón’ in Australia which aims to broadcast the masterpiece inside every bottle. Patrón Tequila is a proud Supporting Exhibition Partner of the Sydney International Art Series in 2019 – 2020, which will be presenting a major retrospective of renowned British artist, Cornelia Parker OBE, opening to the public on November 8th. Cornelia Parker is well known for her transformation of everyday objects in unexpected, surprising ways.

MCA Director, Elizabeth Ann Macgregor OBE, comments on the upcoming partnership with Patrón Tequila; “We are delighted to be partnering with Patrón Tequila for our annual pop-up bar, enhancing night-time offerings in Circular Quay for the summer months.

After experiencing the mesmerising installations of Cornelia Parker, visitors can enjoy the experiential Patrón Pop Up bar.”

The Patrón Pop Up opened to the public from Thursday 31st October every Wednesday to Sunday between 4 – 10pm until Sunday 16th February 2020. More info here: https://www.mca.com.au/whats-on/patron-pop-up/